TPI Composites – HR Recruitment Ad | Ideart Advertising Agency

Brief

This HR recruitment advertisement created for TPI Composites is an employer branding communication aimed at young talent. Featuring a graffiti visual integrated into a wind turbine blade, the campaign targets energetic, creative, and distinctive individuals, highlighting the company’s dynamic structure and the opportunities it offers to young professionals. The message “We’re looking for young team members who will make a difference with their energy” emphasizes both TPI’s mission in the sustainable energy sector and its trust in young talent. The target audience consists of university graduates and young professionals planning careers in manufacturing, engineering, and technical fields.

Insight

The new generation of employees is not only looking for a job, but for inspiration, impact, and a sense of belonging. This generation is energetic, distinctive, and focused on making a difference. With this advertisement, TPI Composites extends a sincere invitation through a graffiti visual that symbolizes the creativity and dynamism of young people. When the powerful rotation of a wind turbine combines with the energy of youth, it produces not only electricity, but impact. This work shows that TPI is not just an employer—it is an organization that creates space for young potential, supports growth, and invites talent to become part of the transformation of the future.