Brief

This advertisement created to promote Syrox’s wireless headphones offers a humorous and creative take on the frustrations users experience with wired earphones. By visually comparing headphone cables to a spider web, the ad highlights the tangled and restrictive nature of outdated listening experiences.

The slogan “Don’t Get Tangled in Cables” invites users to embrace a technology that provides both physical and mental comfort. The target audience includes tech-savvy young users and urban professionals who value mobility and freedom in their daily lives.

Insight

For many users, wired headphones represent tangling, restriction, and wasted time. Especially when on the move, dealing with cable clutter can become frustrating. In this campaign for Syrox, we addressed this common pain point through a simple yet powerful metaphor: headphone cables resemble a spider web that traps and limits you.

Wireless headphones, on the other hand, break free from that web and create space for freedom. As a result, the product is positioned not merely as a technological upgrade, but as a practical solution for those who want to keep pace with the speed of modern life.