Brief

Feast requested a print advertisement to promote its diced onion product.

The objective was to emphasize convenience and ease of use, positioning the product as a practical, time-saving solution in the kitchen. The visual concept creatively combines traditional recipe writing and the inconvenience of chopping onions with a modern, effortless alternative.

Insight

Time spent in the kitchen is the foundation of lovingly prepared meals. Yet simplifying the most tedious steps makes cooking more enjoyable.

Feast Diced Onion eliminates the hassle of chopping onions, offering a practical and hygienic solution—without tears. The nostalgic love-letter-style recipe visual, marked with tear stains caused by onion chopping, creates an emotional connection with the audience while reinforcing the product’s benefit in a clever and memorable way.

Awards

• 32. Kristal Elma Awards (2020) - Kristal Elma Award