The packaging design developed for the PastaMilan Butter and Honey Butter Cookie series was created to emphasize rich ingredients and traditional flavor. With a strong focus on its 32% butter content, both the classic butter and honey-enriched versions are presented with a visual language that conveys the freshness of cookies just out of the oven.
The design objectives included highlighting ingredient richness through visuals of butter, honeycomb, and freshly baked cookies; ensuring clear differentiation between variants through tonal variations; creating a warm, traditional atmosphere with brown and golden hues; and reinforcing premium quality perception by prominently displaying the 32% butter claim on the front panel.
Throughout the design process, the brand’s handcrafted cookie philosophy was reflected through visuals that emphasize natural ingredients, traditional recipes, and artisanal production. The honey detail was strategically positioned to distinguish the Honey Butter variant while maintaining a cohesive family identity.
Consumers seeking traditional bakery products look for signals of authenticity, richness, and quality. Ingredient transparency and visual warmth play a key role in building appetite appeal and trust.
With this packaging design for PastaMilan, we aimed to transform the promise of rich butter content and traditional taste into a strong shelf presence. The warm color palette and ingredient-focused visuals evoke the comfort of homemade cookies, positioning both variants as premium yet familiar choices. The result is a packaging experience that communicates indulgence, quality, and handcrafted care at first glance.
