Brief

This print ad created for Karinna Hotel aims to highlight the unique winter holiday experience offered in Uludağ and the unforgettable memories it leaves with guests.

In the visual, ski equipment left on a beach suggests that the winter holiday experience is so impactful that even during a summer getaway, guests’ minds remain in Uludağ. The message “Your mind will stay in Uludağ” communicates the lasting impression created by Karinna Hotel’s exceptional comfort and entertainment experience.

Beyond promoting winter tourism, the campaign seeks to build an emotional connection with potential travelers and encourage them to choose Karinna Hotel for their next holiday.

Insight

A truly unforgettable holiday is not only memorable in the moment but continues to resonate long after it ends. Karinna Hotel offers such a remarkable experience—combining luxury accommodation and impeccable service in the unique nature of Uludağ—that its impact lingers even after guests return home.

The metaphor of ski equipment left on the beach symbolizes the powerful memories of a winter escape and the distinctive atmosphere Karinna Hotel provides. For its guests, Karinna is not merely a place to stay, but a destination that becomes an indispensable part of their holiday memories.