Brief

For BASF’s Pix product, a print advertisement targeting cotton growers was requested.

The objective was to emphasize how farmers can take control of plant development and achieve higher-quality cotton through Pix’s plant growth regulation benefits, communicated through a compelling visual concept.

Insight

Success in agriculture depends on maintaining control with the right tools.

Pix enables cotton growers to regulate plant growth and enhance crop quality. The puppet metaphor in the visual communicates a strong sense of control over plant development, reinforcing the message that with BASF Pix, farmers hold the strings. The campaign positions Pix as a solution that brings order, balance, and measurable quality to agricultural production.