Brief

For BASF’s Stomp® Aqua, a print advertisement was requested to emphasize the product’s enhanced formula and microencapsulation technology in weed control.

The objective was to communicate its innovative features and competitive advantages for crops such as onion, potato, cotton, and sunflower through a strong visual concept and clear messaging.

Insight

Modern agriculture operates in a world where every drop matters.

Stomp® Aqua provides effective control against both narrow- and broad-leaf weeds, offering farmers ease of use and a clear competitive edge. Thanks to its microencapsulation technology, the product delivers precise, targeted impact while preserving crop value. The powerful “drop” metaphor in the visual underscores the importance of every application, visually connecting technological precision with tangible agricultural results.