BASF Alverde Keyvisual

Brief

BASF requested a print advertisement for its product “Alverde®” that emphasizes effective pest control and reliable crop protection.

The objective was to communicate how the product’s distinct active ingredient class delivers strong protection against target pests while reducing resistance risk, enabling long-term sustainable agricultural success. The superhero metaphor in the visual concept creatively reinforces the product’s strength and targeted impact.

Insight

In agriculture, fighting pests means protecting not only crops but also farmers’ effort and future yield.

Alverde®, with its innovative active ingredient class, provides strong pest control while offering confidence in resistance management. The superhero metaphor visually represents the product’s focused power and superior protection capability.

The message “Even super moths don’t stand a chance!” communicates that even the toughest agricultural challenges can be overcome with Alverde®, making healthy crops and sustainable farming more attainable.

 
 
Ideart BASF Alverde Keyvisual
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