Brief

AkzoNobel Kemipol requested the development of a social media communication strategy that reflects its position as a brand combining global expertise in the paints and coatings industry with solutions tailored to local market needs.

The core objective of the strategy was to effectively communicate the brand’s ability to merge global knowledge with local specialization, while emphasizing its sustainability-driven approach and long-term value creation.

Insight

Backed by the long-standing expertise of AkzoNobel as a multinational company, AkzoNobel Kemipol differentiates itself in the local market through environmentally friendly, innovative, and reliable solutions.

Accordingly, the communication strategy was shaped around an approach that adapts global innovation power to local needs, clearly presents service areas, and prioritizes internal communication. In social media messaging, the brand’s environmentally conscious production philosophy and the transformative impact of its high-technology, sustainability-focused products were highlighted.

AkzoNobel Kemipol was positioned not merely as a supplier, but as a trusted business partner that converts global expertise into local solutions and delivers long-term value to its customers.