We started from the universal language of color. By transforming different geographies of the world into a color scale, we conveyed the brand’s production capacity and global reach through a visual metaphor. The world image, designed in the form of a color swatch, emphasizes that innovation and technology know no boundaries, while expressing—clearly and powerfully—the idea of creating global impact through manufacturing strength.
Insight
Color is a universal language. Technology brings ideas and production from all around the world together on a common ground. Colors are the unifying force of creativity that transcends borders.
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