We approached colors not merely as an outcome, but as a process of discovery. Through hues reflected in the night light, we conveyed the brand’s R&D strength and innovative vision. By capturing the moment when raindrops meet light, we highlighted the theme of “colors from life” in a simple yet powerful way. This visual story symbolizes a research culture where science, technology, and creativity come together.
Insight
Color comes from life; when it meets technology, it becomes an endless exploration. Every innovation is a way to redefine the origin of a color.
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