This visual advertisement created for Söke Flour was designed using AI-supported creative production tools. While reflecting the brand’s deep-rooted and trustworthy identity, it conveys—through an abstract and poetic language—how flour transforms into a kind of “magic” in skilled hands. AI enabled the detailed creation of dust particle movement, light reflections, and impact zones within the visual composition, delivering a high-end aesthetic without the need for traditional photo production. The project was specifically developed for press, social media, and digital platforms.
Flour is the simplest yet most magical ingredient in the kitchen. Accessible to everyone, but only becoming truly “valuable” in skilled hands, it symbolizes a quiet transformation. This AI-created advertisement for Söke Flour aims to make that transformation visible. The particles rising from hands into the air represent not just an action, but the visual expression of craftsmanship, effort, and tradition. AI made it possible to recreate this feeling with striking abstraction, without disconnecting from physical reality. The work stands as a tangible example of how heritage brands can build powerful communication through digital creative technologies.
