For King Pet Food, we created a packaging system designed to differentiate product varieties clearly, maintain brand consistency and support the future expansion of the portfolio.

The design is built around three key elements: the King logo, pet photography and a clear color-coding system. The crown-shaped brand area creates the main visual focus, while a clean layout and generous use of white space make product information easy to navigate.

Dedicated colors for chicken, lamb and fish varieties help consumers distinguish products quickly on shelf. Product names, ingredient icons and essential information are organized within a clear visual hierarchy.

The resulting system creates a consistent identity across the King product family while providing a flexible structure that can accommodate new products and varieties over time.

Packaging Design: Talking Packs
Talking Packs is Ideart’s specialist brand dedicated to packaging design. Explore the details of this project on Talking Packs and discover more of our packaging design work.

View the Project on Talking Packs →