BriefAn AI-powered commercial film was produced for APV Hemisan’s World Milk Day communication. Created entirely using artificial intelligence, the film presents the various uses of milk through a simple yet impactful visual narrative. Visual assets and scene compositions were generated with AI-based production tools, offering an alternative model to traditional production processes. While supporting the brand’s technology-driven and visionary stance, the project stood out as an original and attention-grabbing piece of content across social media platforms. |
As social media users’ attention spans continue to shrink, it has become essential for brands to stand out with creative content—especially in special-day communications. The World Milk Day film created for APV Hemisan directly responds to this need. Produced entirely with artificial intelligence, the project leveraged AI-driven scene creation, product composition, and digital editing to deliver high impact in a short time and with a lower budget. By interpreting technology through a creative lens, this work offers a clear signal of the future direction of advertising.
